Smile Direct Club

Marketing Claims

 

United States

"60% less" claim is based on SDC Single Pay vs. national average of total fees for adult orthodontics. Source.

 

Canada

"60% less" claim is based on SDC SinglePay vs. national average. Treatment with SmileDirectClub clear aligners can cost as little as CAD $2,350. The cost of braces or invisible aligners can be as much as CAD $7,000. Source.

 

Australia

"Up to 60% less than braces" claim is based on price comparison between treatment with SmileDirectClub aligners (single payment of $2,749) and $7,000 median cost for an 18-month treatment using most traditional metal braces for a patient with mild to moderate misalignment. Source.

 

United Kingdom

"60% less" claim is based on SDC SinglePay vs. median cost for orthodontic treatment. Treatment with SmileDirectClub clear aligners can cost as little as £1,499. Median cost of orthodontic treatment is £4,800. Source.

 

New Zealand

"60% less" claim is based on SDC SinglePay vs. median cost for orthodontic treatment. Treatment with SmileDirectClub clear aligners can cost as little as $3250. Median cost for orthodontic treatment is $8750. Source.

 

Ireland

"60% less" claim is based on SDC SinglePay vs. median cost for orthodontic treatment. Treatment with SmileDirectClub clear aligners can cost as little as €1750. Median cost for orthodontic treatment is €3000 to €7000. Source.

 

Hong Kong

"Up to 60% less" claim based on price comparison between treatment with SmileDirectClub aligners (single payment of HK$14,500) and HK$90,000 median cost using traditional metal braces. .