Co-founders Alex Fenkell and Jordan Katzman first met at summer camp at age 13, a time when most smiles come fully loaded with wires. The two remained friends, and years later, reflecting on Alex’s metal-mouthed youth, they decided there had to be a better and more affordable way to straighter, whiter teeth. Teaming up with Camelot Venture Group, experts in creating opportunities in highly regulated industries, they sought to democratise orthodontics with SmileDirectClub.
Founded in 2014, SmileDirectClub now represents 95% of the doctor-directed remote clear aligner industry. We've helped 750,000 people transform their smiles – their before and happily ever after photos speak for themselves. We have grown to more than 5,400 employees with 366 SmileShop locations and counting.
It is reported that 50% of New Zealanders believe they need dental care, with 44% of Kiwi's believing that the largest barrier to receiving this care is the associated cost.
Our clear aligners are BPA-free. Every customer receives several sets of custom, tight-fitting clear aligners to gradually shift their teeth into the desired position, a process that takes, on average, 4-6 months. The best part? SmileDirectClub clear aligners are up to 60% less than the price of other teeth straightening options and usually don’t require any office visits.
Our Dental Network
While SmileDirectClub removes the hassle of in-office visits, we work with a network of New Zealand registered dentists and orthodontists to give you the peace-of-mind of professional treatment. Your New Zealand licensed dentist or orthodontist reviews your photos, medical history, and a 3D image of your smile before building your custom smile plan. And of course, our customer care specialists are available by phone, email, chat, and social media to answer any questions you might have. So, while the entire SmileDirectClub process can be done from the comfort of your home, you can rest assured you're never alone.
SmileDirectClub is backed by Camelot Venture Group, a private investment group that has been pioneering the direct-to-consumer space since the early 90s, particularly in highly regulated industries. So they know what they’re doing. If you’ve heard of 1-800-CONTACTS, Quicken Loans, Sharper Image or Fathead, then you’ve heard of Camelot. Their hands-on approach, extensive networking and operational expertise ensures their portfolio companies (like us) reach their potential.
The SmileDirectClub mission is crystal clear: Making it affordable and convenient to transform your smile.
Now that’s something to smile about.
Save and smile
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